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Writer's pictureGerard Lalo Sandoval

Build Rapport and Bond with Clients Quickly to create Captivating Photography

Updated: Sep 17

Capturing the perfect shot is about more than just technical skills and equipment; it's about making your subjects feel comfortable and confident in front of the camera by connecting on a deeper level.



Over the years, I've honed my approach to quickly build rapport and bond with my clients. 



Here are some of the most effective methods I've adopted, inspired by the Universal Persuasion Protocol and the Echo Technique:



🔹 Active Listening and Echoing 


👂 Paying close attention to clients' words, tone, and body language. Echoing their key phrases and reflecting their emotions creates an immediate sense of understanding.


🔹 Positive Reinforcement 


Complimenting and encouraging throughout the session boosts clients' confidence. A little positivity goes a long way. 


🔹 Creating a Collaborative Environment


🤟 Involving clients and crew in the creative process, seeking their input and ideas. This collaboration not only makes them feel more invested in the shoot but also leads to more authentic and dynamic photos.


🔹 Empathy and Understanding


🙌 Every client is unique, with their own stories and experiences. Take the time to understand their needs, preferences, and concerns.


Whether it's a brand shoot, a portrait session, or a fashion editorial, building a strong connection with my subjects is the foundation of my work.


The results? Captivating, genuine photographs that truly reflect the essence of my clients.



If you're interested in learning more about these techniques and working with models in a studio setting, join my workshop in Los Angeles in early October. Contact me to be put on the email waiting list.


Building genuine connections not only enhances the quality of your photographs but also enriches the experience for everyone involved.


What’s the biggest challenge you’ve faced when trying to build rapport with a client during a shoot?





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